:root{--teal:#2E8B7E;--teal-dark:#1F6B62;--teal-deep:#134B45;--teal-tint:#E8F3F0;--teal-soft:#C5E1DA;--white:#FFFFFF;--warm-white:#FAFAF7;--cream:#F5F1EA;--section-alt:#F4F4F0;--charcoal:#1F2937;--slate:#4B5563;--gray-soft:#6B7280;--gray-line:#E5E7EB;--gold:#C9A84C;--font-display:'Playfair Display', Georgia, serif;--font-body:'Inter', -apple-system, BlinkMacSystemFont, sans-serif;--container:1200px;--container-narrow:880px;--radius-sm:6px;--radius:10px;--radius-lg:18px;--shadow-sm:0 1px 3px rgba(31,41,55,0.06), 0 1px 2px rgba(31,41,55,0.04);--shadow:0 4px 16px rgba(31,41,55,0.08);--shadow-lg:0 18px 48px rgba(31,41,55,0.12);--ease:cubic-bezier(.2,.8,.2,1)}*,*::before,*::after{box-sizing:border-box}html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}body{margin:0;font-family:var(--font-body);font-size:17px;line-height:1.65;color:var(--charcoal);background:var(--warm-white);-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}img{max-width:100%;height:auto;display:block}a{color:var(--teal-dark);text-decoration:none;transition:color .2s var(--ease)}a:hover{color:var(--teal-deep)}h1,h2,h3,h4{font-family:var(--font-display);font-weight:600;color:var(--charcoal);letter-spacing:-.01em;line-height:1.18;margin:0 0 .5em}h1{font-size:clamp(2.25rem, 4.5vw, 3.6rem)}h2{font-size:clamp(1.75rem, 3vw, 2.5rem)}h3{font-size:clamp(1.2rem, 1.6vw, 1.45rem)}p{margin:0 0 1em}.eyebrow{font-family:var(--font-body);font-size:.78rem;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--teal);margin-bottom:14px}.container{max-width:var(--container);margin:0 auto;padding:0 24px}.container.narrow{max-width:var(--container-narrow)}section{padding:96px 0}section.tight{padding:64px 0}.section-alt{background:var(--section-alt)}.section-cream{background:var(--cream)}.section-tint{background:var(--teal-tint)}.section-teal{background:var(--teal);color:var(--white)}.section-teal h1,.section-teal h2,.section-teal h3{color:var(--white)}.btn{display:inline-flex;align-items:center;gap:8px;padding:14px 26px;font-family:var(--font-body);font-weight:600;font-size:.95rem;letter-spacing:.01em;border:1.5px solid #fff0;border-radius:var(--radius);cursor:pointer;text-align:center;transition:transform .15s var(--ease),background .2s var(--ease),color .2s var(--ease),box-shadow .2s var(--ease);white-space:nowrap}.btn:hover{transform:translateY(-1px)}.btn-primary{background:var(--teal);color:var(--white);box-shadow:0 6px 18px rgb(46 139 126 / .25)}.btn-primary:hover{background:var(--teal-dark);color:var(--white);box-shadow:0 10px 24px rgb(46 139 126 / .32)}.btn-secondary{background:var(--white);color:var(--teal-dark);border-color:var(--teal)}.btn-secondary:hover{background:var(--teal-tint);color:var(--teal-deep)}.btn-ghost{background:#fff0;color:var(--white);border-color:rgb(255 255 255 / .5)}.btn-ghost:hover{background:rgb(255 255 255 / .1);color:var(--white)}.btn-lg{padding:18px 34px;font-size:1.02rem}.site-header{position:sticky;top:0;z-index:100;background:rgb(255 255 255 / .96);backdrop-filter:blur(10px);border-bottom:1px solid var(--gray-line)}.nav{display:flex;align-items:center;justify-content:space-between;height:78px}.nav-logo{display:flex;align-items:center;gap:10px;font-family:var(--font-display);font-weight:700;font-size:1.25rem;color:var(--charcoal)}.nav-logo svg{width:36px;height:36px}.nav-logo .tagline-mini{display:block;font-family:var(--font-body);font-weight:500;font-size:.7rem;color:var(--gray-soft);letter-spacing:.04em;margin-top:2px}.nav-links{display:flex;align-items:center;gap:32px}.nav-links a{font-size:.95rem;font-weight:500;color:var(--charcoal);position:relative}.nav-links a:hover{color:var(--teal-dark)}.nav-links a.active::after{content:"";position:absolute;left:0;right:0;bottom:-22px;height:2px;background:var(--teal)}.nav-dropdown{position:relative}.nav-dropdown-toggle::after{content:"▾";font-size:.7rem;margin-left:4px;color:var(--gray-soft)}.nav-dropdown-menu{position:absolute;top:100%;left:0;background:var(--white);border:1px solid var(--gray-line);border-radius:var(--radius);padding:12px 0;min-width:240px;box-shadow:var(--shadow-lg);opacity:0;visibility:hidden;transform:translateY(8px);transition:all .2s var(--ease)}.nav-dropdown:hover .nav-dropdown-menu,.nav-dropdown:focus-within .nav-dropdown-menu{opacity:1;visibility:visible;transform:translateY(0)}.nav-dropdown-menu a{display:block;padding:10px 20px;font-size:.92rem}.nav-dropdown-menu a:hover{background:var(--teal-tint)}.nav-mobile-toggle{display:none;background:none;border:0;cursor:pointer;padding:8px}.nav-mobile-toggle span{display:block;width:24px;height:2px;background:var(--charcoal);margin:5px 0;transition:all .2s var(--ease)}.hero{position:relative;padding:96px 0 80px;background:linear-gradient(180deg,var(--warm-white) 0%,var(--cream) 100%);overflow:hidden}.hero::before{content:"";position:absolute;top:-80px;right:-120px;width:520px;height:520px;background:radial-gradient(closest-side,var(--teal-tint),transparent);z-index:0}.hero .container{position:relative;z-index:1}.hero-grid{display:grid;grid-template-columns:1.1fr 1fr;gap:64px;align-items:center}.hero h1{font-size:clamp(2.4rem, 4.6vw, 3.8rem);margin-bottom:20px}.hero p.lede{font-size:1.18rem;color:var(--slate);margin-bottom:32px;max-width:36em}.hero-actions{display:flex;gap:16px;flex-wrap:wrap}.hero-meta{display:flex;gap:28px;margin-top:40px;padding-top:28px;border-top:1px solid var(--gray-line);flex-wrap:wrap}.hero-meta-item{font-size:.92rem;color:var(--slate)}.hero-meta-item strong{display:block;font-size:1.6rem;font-family:var(--font-display);color:var(--teal-dark);margin-bottom:4px}.hero-card{background:var(--white);border-radius:var(--radius-lg);padding:36px;box-shadow:var(--shadow-lg);border:1px solid var(--gray-line)}.hero-card-eyebrow{font-size:.75rem;font-weight:600;text-transform:uppercase;letter-spacing:.14em;color:var(--teal);margin-bottom:16px}.hero-card h3{margin-bottom:12px}.hero-card-list{list-style:none;padding:0;margin:0 0 24px}.hero-card-list li{padding:10px 0;border-bottom:1px solid var(--gray-line);font-size:.95rem;color:var(--slate);display:flex;gap:10px;align-items:flex-start}.hero-card-list li::before{content:"✓";color:var(--teal);font-weight:700;flex-shrink:0}.hero-card-list li:last-child{border:0}.grid{display:grid;gap:28px}.grid-3{grid-template-columns:repeat(3,1fr)}.grid-2{grid-template-columns:repeat(2,1fr)}.grid-4{grid-template-columns:repeat(4,1fr)}.card{background:var(--white);border-radius:var(--radius-lg);padding:36px 32px;border:1px solid var(--gray-line);box-shadow:var(--shadow-sm);transition:transform .2s var(--ease),box-shadow .2s var(--ease),border-color .2s var(--ease)}.card:hover{transform:translateY(-3px);box-shadow:var(--shadow-lg);border-color:var(--teal-soft)}.card-icon{width:52px;height:52px;background:var(--teal-tint);color:var(--teal-dark);border-radius:12px;display:flex;align-items:center;justify-content:center;margin-bottom:20px;font-size:1.4rem}.card h3{margin-bottom:12px;font-size:1.2rem}.card p{color:var(--slate);font-size:.96rem;line-height:1.65;margin-bottom:16px}.card a.card-link{font-weight:600;font-size:.92rem;color:var(--teal-dark)}.card a.card-link:hover{color:var(--teal-deep)}.card a.card-link::after{content:" →";transition:transform .2s var(--ease);display:inline-block}.card a.card-link:hover::after{transform:translateX(3px)}.audience-card{position:relative;padding:40px 32px}.audience-card .card-tag{display:inline-block;padding:4px 12px;background:var(--teal-tint);color:var(--teal-deep);border-radius:100px;font-size:.74rem;font-weight:600;text-transform:uppercase;letter-spacing:.1em;margin-bottom:16px}.section-heading{text-align:center;margin-bottom:56px;max-width:720px;margin-left:auto;margin-right:auto}.section-heading h2{margin-bottom:14px}.section-heading p{color:var(--slate);font-size:1.08rem}.section-heading.left{text-align:left;margin-left:0}.diff-row{display:grid;grid-template-columns:repeat(3,1fr);gap:36px}.diff-item{text-align:left}.diff-num{display:inline-block;font-family:var(--font-display);font-size:2.4rem;color:var(--teal);line-height:1;margin-bottom:12px}.diff-item h3{font-size:1.18rem;margin-bottom:10px}.diff-item p{color:var(--slate);margin:0;font-size:.96rem}.founder{background:var(--white);border-radius:var(--radius-lg);display:grid;grid-template-columns:1fr 1.4fr;gap:0;overflow:hidden;box-shadow:var(--shadow);border:1px solid var(--gray-line)}.founder-photo{background:linear-gradient(135deg,var(--teal-tint),var(--teal-soft));display:flex;align-items:center;justify-content:center;min-height:360px;position:relative}.founder-photo .photo-placeholder{text-align:center;color:var(--teal-deep);font-family:var(--font-body);font-size:.85rem;font-weight:500;letter-spacing:.06em;padding:24px}.founder-photo .photo-placeholder svg{width:80px;height:80px;opacity:.5;margin-bottom:12px}.founder-content{padding:48px 44px}.founder-content blockquote{font-family:var(--font-display);font-style:italic;font-size:1.32rem;line-height:1.5;color:var(--charcoal);margin:0 0 24px;border:0;padding:0}.founder-content .credit{font-weight:600;color:var(--charcoal);margin-bottom:4px}.founder-content .credit-sub{font-size:.92rem;color:var(--gray-soft)}.compare{background:var(--white);border-radius:var(--radius-lg);overflow:hidden;border:1px solid var(--gray-line);box-shadow:var(--shadow)}.compare-row{display:grid;grid-template-columns:2fr 1.5fr 1.5fr;border-bottom:1px solid var(--gray-line)}.compare-row:last-child{border-bottom:0}.compare-row.head{background:var(--cream)}.compare-row.head>div{padding:20px 24px;font-weight:700;font-size:.92rem;text-transform:uppercase;letter-spacing:.08em}.compare-row.head .head-mojo{color:var(--teal-dark)}.compare-row>div{padding:18px 24px;font-size:.96rem;color:var(--slate)}.compare-row .label{font-weight:600;color:var(--charcoal)}.compare-row .mojo{background:var(--teal-tint);color:var(--charcoal);font-weight:500}.compare-row .mojo::before{content:"✓ ";color:var(--teal-dark);font-weight:700}.compare-row .other::before{content:"✗ ";color:#c44;font-weight:700}.testimonial-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}.testimonial{background:var(--white);border-radius:var(--radius-lg);padding:36px 32px;border:1px solid var(--gray-line);position:relative;box-shadow:var(--shadow-sm);display:flex;flex-direction:column}.testimonial::before{content:"“";font-family:var(--font-display);font-size:4rem;line-height:1;color:var(--teal-soft);position:absolute;top:12px;left:24px}.testimonial .industry-tag{display:inline-block;padding:4px 12px;background:var(--cream);color:var(--teal-deep);border-radius:100px;font-size:.74rem;font-weight:600;text-transform:uppercase;letter-spacing:.1em;margin-bottom:18px;align-self:flex-start}.testimonial .outcome{font-family:var(--font-display);font-size:1.5rem;color:var(--teal-dark);font-weight:600;margin:8px 0 14px}.testimonial blockquote{margin:0 0 24px;padding:0;border:0;font-size:.98rem;color:var(--slate);line-height:1.65;font-style:normal}.testimonial .author{margin-top:auto;padding-top:18px;border-top:1px solid var(--gray-line);font-size:.92rem}.testimonial .author strong{color:var(--charcoal);display:block;margin-bottom:2px}.testimonial .author span{color:var(--gray-soft)}.testimonial-illustrative-note{text-align:center;font-size:.82rem;color:var(--gray-soft);margin-top:32px;font-style:italic}.cta-banner{background:linear-gradient(135deg,var(--teal) 0%,var(--teal-dark) 100%);color:var(--white);border-radius:var(--radius-lg);padding:64px 48px;text-align:center;position:relative;overflow:hidden}.cta-banner::before{content:"";position:absolute;right:-80px;top:-80px;width:280px;height:280px;background:radial-gradient(closest-side,rgb(255 255 255 / .12),transparent)}.cta-banner h2{color:var(--white);margin-bottom:16px}.cta-banner p{color:rgb(255 255 255 / .92);font-size:1.1rem;max-width:640px;margin:0 auto 28px}.cta-banner .btn-primary{background:var(--white);color:var(--teal-dark);box-shadow:0 8px 24px rgb(0 0 0 / .18)}.cta-banner .btn-primary:hover{background:var(--cream);color:var(--teal-deep)}.cta-banner .btn-ghost{color:var(--white);border-color:rgb(255 255 255 / .5)}.trust-strip{background:var(--charcoal);color:rgb(255 255 255 / .9);padding:28px 0;text-align:center;font-size:.9rem}.trust-strip .container{display:flex;gap:36px;justify-content:center;align-items:center;flex-wrap:wrap}.trust-strip-item{display:flex;align-items:center;gap:10px}.trust-strip-item strong{color:var(--white)}.trust-strip svg{width:20px;height:20px;color:var(--teal-soft)}.lead-magnet{background:var(--cream);border-radius:var(--radius-lg);padding:56px 48px;display:grid;grid-template-columns:1.5fr 1fr;gap:40px;align-items:center;border:1px solid var(--gray-line)}.lead-magnet-cover{background:linear-gradient(135deg,var(--teal-dark),var(--teal-deep));color:var(--white);border-radius:var(--radius);padding:36px 28px;text-align:center;box-shadow:var(--shadow-lg);transform:rotate(-2deg)}.lead-magnet-cover .label{font-size:.7rem;letter-spacing:.16em;text-transform:uppercase;color:rgb(255 255 255 / .7);margin-bottom:12px}.lead-magnet-cover h4{font-family:var(--font-display);font-size:1.4rem;line-height:1.3;color:var(--white);margin-bottom:16px}.lead-magnet-cover .author{font-size:.85rem;color:rgb(255 255 255 / .8)}.lead-magnet h3{font-size:1.7rem;margin-bottom:10px}.lead-magnet form{margin-top:20px;display:flex;gap:12px;flex-wrap:wrap}.lead-magnet input[type="email"]{flex:1;min-width:220px;padding:14px 18px;border:1.5px solid var(--gray-line);border-radius:var(--radius);font-family:var(--font-body);font-size:.96rem;background:var(--white)}.lead-magnet input[type="email"]:focus{outline:none;border-color:var(--teal);box-shadow:0 0 0 3px var(--teal-tint)}.site-footer{background:var(--charcoal);color:rgb(255 255 255 / .8);padding:72px 0 32px}.site-footer h4{color:var(--white);font-family:var(--font-body);font-size:.82rem;font-weight:600;text-transform:uppercase;letter-spacing:.14em;margin-bottom:18px}.footer-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr 1.2fr;gap:48px;padding-bottom:48px;border-bottom:1px solid rgb(255 255 255 / .12)}.footer-brand .nav-logo{color:var(--white);margin-bottom:18px}.footer-brand p{color:rgb(255 255 255 / .7);font-size:.92rem;line-height:1.6}.footer-grid ul{list-style:none;padding:0;margin:0}.footer-grid li{margin-bottom:10px}.footer-grid a{color:rgb(255 255 255 / .78);font-size:.92rem}.footer-grid a:hover{color:var(--teal-soft)}.footer-bottom{display:flex;justify-content:space-between;align-items:center;padding-top:24px;font-size:.85rem;color:rgb(255 255 255 / .6);flex-wrap:wrap;gap:16px}.footer-social{display:flex;gap:14px}.footer-social a{width:36px;height:36px;border-radius:50%;background:rgb(255 255 255 / .08);display:flex;align-items:center;justify-content:center;color:var(--white)}.footer-social a:hover{background:var(--teal);color:var(--white)}.footer-social svg{width:16px;height:16px}.page-hero{background:linear-gradient(180deg,var(--cream) 0%,var(--warm-white) 100%);padding:80px 0 64px;text-align:center;border-bottom:1px solid var(--gray-line)}.page-hero .eyebrow{justify-content:center}.page-hero p.lede{font-size:1.15rem;color:var(--slate);max-width:640px;margin:0 auto}.service-row{display:grid;grid-template-columns:1fr 2fr;gap:56px;padding:56px 0;border-bottom:1px solid var(--gray-line);align-items:start}.service-row:last-child{border-bottom:0}.service-row h3{font-size:1.6rem;margin-bottom:8px}.service-row .service-tag{font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;color:var(--teal);font-weight:600}.service-row ul{padding-left:0;list-style:none}.service-row ul li{padding:8px 0 8px 28px;position:relative;color:var(--slate)}.service-row ul li::before{content:"✓";position:absolute;left:0;top:8px;color:var(--teal);font-weight:700}.form-stack{display:flex;flex-direction:column;gap:16px}.form-row{display:grid;grid-template-columns:1fr 1fr;gap:16px}.form-stack label{font-size:.86rem;font-weight:600;color:var(--charcoal);margin-bottom:6px;display:block}.form-stack input,.form-stack textarea,.form-stack select{width:100%;padding:13px 16px;border:1.5px solid var(--gray-line);border-radius:var(--radius);font-family:var(--font-body);font-size:.96rem;background:var(--white);color:var(--charcoal);transition:all .2s var(--ease)}.form-stack input:focus,.form-stack textarea:focus,.form-stack select:focus{outline:none;border-color:var(--teal);box-shadow:0 0 0 3px var(--teal-tint)}.form-stack textarea{min-height:140px;resize:vertical;font-family:var(--font-body)}.form-message{margin-top:16px;padding:14px 18px;border-radius:var(--radius);font-size:.94rem;display:none}.form-message.success{display:block;background:var(--teal-tint);color:var(--teal-deep);border:1px solid var(--teal-soft)}.form-message.error{display:block;background:#fde7e7;color:#842029;border:1px solid #f5c2c7}.quiz-wrap{background:var(--white);border-radius:var(--radius-lg);border:1px solid var(--gray-line);box-shadow:var(--shadow);max-width:760px;margin:0 auto;overflow:hidden}.quiz-progress{height:6px;background:var(--gray-line);position:relative}.quiz-progress-bar{height:100%;background:var(--teal);width:0%;transition:width .3s var(--ease)}.quiz-step{padding:56px 48px;display:none}.quiz-step.active{display:block}.quiz-step .step-label{font-size:.78rem;font-weight:600;color:var(--teal);letter-spacing:.12em;text-transform:uppercase;margin-bottom:12px}.quiz-step h2{font-size:1.7rem;margin-bottom:10px}.quiz-step p.help{color:var(--slate);margin-bottom:28px;font-size:.96rem}.quiz-options{display:grid;gap:12px;margin-bottom:32px}.quiz-option{display:flex;align-items:center;gap:14px;padding:18px 22px;border:1.5px solid var(--gray-line);border-radius:var(--radius);cursor:pointer;font-size:.98rem;color:var(--charcoal);transition:all .15s var(--ease);background:var(--white);text-align:left}.quiz-option:hover{border-color:var(--teal);background:var(--teal-tint)}.quiz-option.selected{border-color:var(--teal);background:var(--teal-tint);box-shadow:0 0 0 3px var(--teal-tint)}.quiz-option .quiz-bullet{width:22px;height:22px;border-radius:50%;border:2px solid var(--gray-line);flex-shrink:0;display:flex;align-items:center;justify-content:center;background:var(--white)}.quiz-option.selected .quiz-bullet{border-color:var(--teal);background:var(--teal)}.quiz-option.selected .quiz-bullet::after{content:"";width:8px;height:8px;border-radius:50%;background:var(--white)}.quiz-options.checks .quiz-option .quiz-bullet{border-radius:5px}.quiz-options.checks .quiz-option.selected .quiz-bullet::after{content:"✓";color:#fff;font-weight:700;font-size:.9rem;background:#fff0;width:auto;height:auto}.quiz-controls{display:flex;justify-content:space-between;align-items:center;gap:14px}.quiz-back{background:none;border:0;color:var(--gray-soft);cursor:pointer;font-family:var(--font-body);font-size:.95rem}.quiz-back:hover{color:var(--charcoal)}.quiz-back:disabled{opacity:.3;cursor:not-allowed}.quiz-result{padding:56px 48px}.quiz-result h2{color:var(--teal-dark);margin-bottom:12px}.quiz-summary{background:var(--teal-tint);border-left:3px solid var(--teal);padding:20px 24px;border-radius:var(--radius-sm);margin:24px 0 28px}.quiz-summary .estimate{font-family:var(--font-display);font-size:2rem;color:var(--teal-deep);font-weight:700}.quiz-strategies{display:grid;gap:16px;margin-bottom:32px}.quiz-strategy{display:flex;gap:16px;padding:18px;background:var(--white);border:1px solid 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